Fashion

Andy Hilfiger is the creative director for Andrew Charles, a fashion line for men and women built on rock 'n' roll. It launches in Fall 2011 nationwide.

He first came to prominence at Tommy Hilfiger, USA where he helped to develop and market the wildly successful Tommy Jeans brand. After a decade of work at TH, Andy started Sweet Face Fashion where he launched the JLO by Jennifer Lopez brand. He helped to launch the Glow by JLO fragrance and served as President of Sweet Face for 5 years before returning to Tommy Hilfiger, USA where he was in charge of Entertainment and Events and celebrity styling.

Andy is now a partner in Star Branding, a company that specializes in branding and licensing celebrity names for fashion, fragrance, and retail opportunities. The company has formed a partnership with Li and Fung, USA called MESH (Music, Entertainment, and Sports Holdings) to develop entertainment-based lifestyle brands.